Creating a non-profit and what mistakes to avoid

Are you passionate about helping others? Have you ever wanted to create and grow a non-profit charity? If yes, you’re at the right place!

Doing charity work and helping less fortunate people can be very fulfilling!

Meet Bianca Crocker. She’s from Australia and has been in the charity field for over 15 years. For the last 8 to 9 years she’s been a coach and consultant for small charity organisations.

From a very young age Bianca wanted to help less fortunate people. After studying writing and communications at university she joined an advertising agency. While working full-time at the ad agency she also did volunteer work.

Bianca realized her true passion lies in the charity field and not advertising. She started her own social impact business and hasn’t looked back.

I am super excited Bianca agreed to be interviewed on The Alkimia Success Show!

Some of the highlights of the interview include the following:

7:55 – How storytelling plays a critical role in fundraising.

In any business, getting clients isn’t always easy. The same applies to a non-profit charity that’s trying to raise funds.

Bianca explains that storytelling plays a very important role. She says you have to clearly explain who you are and what your purpose is. Unlike a commercial business where you can sell the features and benefits of a product, with a charity you have to connect to the hearts of people.

She says it’s helpful if you can connect with people that are already passionate about a cause you’re supporting. They also need to know that any donations they make will have a positive impact.

13:05 – A charity is also a business.

“Non-profit” is in most cases a misnomer and inaccurate. Most charities have overhead costs, administration costs, and have to invest in fundraising campaigns, etc. They need to make money as they have bills to pay. Calling them “non-profit” isn’t really accurate.

Bianca says a more accurate description of a non-profit charity is social impact business.

Many people have a habit of asking what percentage of their contributions will go towards the cause as opposed to the running costs of the charity. Bianca explains that running costs are directly linked to the cause.

She says a better question would be: “What social impact are you having?”

28:10 – The services Bianca offers.

Bianca has two businesses.

Her first business is Fish Community Solutions. It’s a coaching & consulting business that specializes in helping small charity organisations grow.

Bianca believes in the saying: “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.”

Her goal with Fish Community Solutions is to teach small charity organisations how to fish.

> The website address is

Her second business is Small Non-Profits Alliance. It’s a one-stop shop membership site that offers just about all the information and tools a small charity will need.

> The website address is >

36:58 International support.

Bianca explains it’s difficult for her to handle international queries related to finance, accounting, and fundraising legislation as these normally vary from country to country.

The basic principles of fundraising and the techniques used are pretty much the same though regardless of what country you’re operating from.

Her membership site Small Non-Profits Alliance offers a basic membership that’s free to join and can provide you with a lot of valuable information.

You can also reach out to Bianca at LinkedIn @TheFishChick, Facebook @FishCommunitySolutions, or follow her on Twitter @TheFishChick.

If you want to learn how to create and grow a non-profit, listen to the full interview now on The Alkimia Success Show.

Let me know in the comments what you enjoyed the most from the interview.